How to Build UP Your Business with a Residential Proxy. - IPHeap

How to Build UP Your Business with a Residential Proxy.

Masking your IP address could be useful during a range of situations from accessing blocked content to bypassing anti-bot systems implemented by search engines and other online services. Here are several ways of organizing proxies:

  • Residential proxy — IP addresses that are assigned to homeowners by the ISP are called residential. These addresses are flagged in regional internet registries. Residential proxies provided by services like Infatica use such IP addresses because all requests that are sent via them are indistinguishable from those generated by regular users. Most wanted ISP AT&T, Sprint, Spectrum, Verizon, Comcast, Cogent, TPG Internet, Optus, Telstra Internet, ETC
  • Datacenter proxy — Such proxies aren’t connected to the ISP, while addresses are assigned by hosting providers who’ve purchased large pools of IP addresses.
  • Shared proxy — during this case a proxy is often employed by several users on just one occasion. Such proxies are often data center-based, but ISPs also are providing this technology to their users.
  • Dedicated proxies — Private proxies which will be accessed only by one user are called dedicated. One can buy such a proxy from specialized services, hosting providers, ISPs, or VPN operators.
How to Build UP Your Business with a Residential Proxy.
How to Build UP Your Business with a Residential Proxy.

All these options have their pros and cons, but companies are more and more often sticking to residential proxies. the most reason is that such proxies provide real IP addresses from ISPs from different locations (countries, states/regions, and cities). As a result, once you are establishing a connection to a celebration, it’s just like the real person is trying to succeed in out.

No website or other online service will ever attempt to block an invitation sent by a possible user and buyer. Most wanted ISP AT&T, Sprint, Spectrum, Verizon, Comcast, Cogent, TPG Internet, Optus, Telstra Internet, ETC

Using residential proxy results in tons of opportunities for companies. Let’s mention real business-related use cases for residential proxies.

Why do businesses need a proxy?

According to data from Distil Network, a bot-fighting company, nowadays, up to 40% of all web traffic on the web isn’t generated by humans.

An important fact: not all bots are “good”, like search engine crawlers. Their tons of bots that are wont to gather information or competitive intelligence and lots of businesses try to dam such bots.

By 2017, of that overall 40% of bot-based traffic, around 21.80% were bots considered “bad”. And site owners were trying to ban them.

So, why may a corporation want to bypass such a block implied by another company?

Gathering real information from competitors’ websites

One of the foremost famous residential proxy use cases is competitive intelligence. Today it’s straightforward to trace data center proxies and block requests generated via such tools. Many popular online services like Amazon, Netflix or Hulu, are blocking entire ranges of IP addresses that belong to particular providers.

However, within the case of a residential proxy, any request seems like one sent by a true person. So, if there’s a requirement for sending numerous requests, residential proxies allow sending them from different IP addresses from any country and city, also as local ISPs.

Brand protection

Another practical implication of residential proxy technology is brand protection and fighting counterfeiters. for instance, drug manufacturers of, say, Viagra, might want to fight sellers of faux generic alternatives.

Usually, such sellers restrict access to their website from countries where the important manufacturer’s offices are located. This makes it harder to spot and use action against counterfeiters.

Residential proxies are often wont to get an IP address from an equivalent country the counterfeit website resides, and gather all the required data.

Software testing and performance monitoring

Residential proxies also are suitable for testing new features for websites and mobile apps. Developers can see how their software works for users from different locations.

Also, sending an outsized number of requests using multiple residential IP addresses is useful in testing the behavior of the software during a case of high load.

Moreover, this technology is beneficial for performance monitoring. Global companies want to know how briskly their website is for users from a specific country. that’s why using residential proxies’ IP addresses helps to realize relevant information.

Marketing and advertising optimization

It is crucial to check ad campaigns to make sure a maximum outcome. Residential proxies are often wont to see how particular online ads look, for instance, in search results for users from a selected location, and whether actually that they’re displayed or not.

Also, using residential proxies helps to assess the effectiveness of local program optimization efforts: whether the website hits the highest of the rankings for targeted search queries or not, how its ranking changes over time, etc.

Content aggregation

In the age of massive data, tons of companies are built on the aggregation of data from multiple sources and displaying the combined view on their platforms. Such services need to use residential proxies to take care of their databases of the aggregated content.

Without this tool, it might be tough to stay the info on, say, prices for a specific sort of good in several e-commerce websites, up so far. Such sites are banning these activities at the danger of the company’s requests being too high.

For example, to make a frequently updated comparison table with prices of vacuum cleaners on 20 different websites, you’ll need a bot that visits corresponding pages and refreshes them.

Anti-bot systems will likely block such requests, but employing a residential proxy will help in bypassing such data protection mechanisms.

On-demand data collection and analysis

In the past few years, we’ve seen a lively development of companies that are professionally engaged in on-demand data collection and analysis.

Services like Prompt Cloud develop software crawlers that navigate online to gather information suitable to predefined profiles. This data is then used for marketing, sales, or competitive intelligence purposes.

Such crawlers often face blocks and anti-spam filters, and residential proxies allow them to unravel their tasks successfully.

Final thoughts

The ability to simulate requests from real users with an actual, local IP address is often beneficial for businesses, this is often why services like Infatica are so popular now. Companies often use this technology for data collection, tests, accessing different web resources, and so on.

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